Link Building, Website Audits or Case Studies (9)

Information As Power

December 10th, 2004

Originally published in Web ReDesign 2.0: Workflow That Works

Most companies don’t even realize their competitors are “eating their lunch” online - ranking higher in the search engines, getting more traffic, converting more visitors into buyers and enjoying better returns on their website investment. They simply don’t know how well their website is performing. And they are missing out on valuable e-business opportunities.

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Super advantage for SuperPages.com

“We felt that Netconcepts’ understanding of search engine rankings would give Superpages.com a distinct advantage over other online directories.”

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Maximizing Your “Natural Search” Channel: SEO That Really Works

MarketingProfs virtual seminar series — online (webcast)

November 18th, 2004

Webcast by Stephan Spencer

Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.

Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.

Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:

Which search engines to target
Keyword research tools and tactics
Writing copy that “sings” to the search engines
Benchmarking against your competitors
Link building strategies that work
Optimal search engine architecture
Best practices to emulate
Scams exposed
Case studies - including the “inside scoop” on what worked and what didn’t
Making your e-commerce or database-driven site “search engine friendly”
Measuring the return on your search engine marketing investment
Developing a search engine marketing plan
Criteria for selecting a search engine marketing agency
Online tools and resources

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President Carter’s blogging experience

“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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Conservationists enjoy increased traffic, search engine rankings and new volunteers

“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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SEO abseil delivered page 1! out of 5,590,000 listings

“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”